Essel Group’s corporate arm E-City Ventures has launched “Talkie Town”, promising to offer a unique movie-viewing experience.
Targets 250 screens across the country by 2011
MUMBAI: Essel Group’s corporate arm E-City Ventures has launched “Talkie Town”, promising to offer a unique movie-viewing experience.
The first project got operational at Miyapur in Hyderabad. Atul Goel, CEO, E-City Ventures, was not available for comment.
With two screens and a capacity of 1,165 each, Talkie Town Krishna Narshima meets certain benchmarks set by major multiplexes. It offers computerised ticketing services similar to all premium cinemas; the ticket prices range from Rs 10-35.
Vishal Kapur, COO, Talkie Town, said: “With state-of-the-art audio-visual equipment, seating comfort and screens, we aim to raise the bar for value theatrical and entertainment space in the country. The plan is to roll out 250 value screens in tier II and tier III cities by end of 2011.”
In another development, E-City Digital (promoted by E-City Ventures) has entered into strategic alliance with Chennai-based Real Image Media Technologies (RMIT) to be the technological hardware and service provider for all digital screens of E-City in India.
With this RIMT alliance, E-City intends to fulfil its upcoming requirement of targeted additional 300 digital screens by end of this fiscal.
According to company officials, the business arrangement has been worked out in a manner that would help E-City scale up its operations with considerably less operating capital.
Growing at over 15% quarter-on-quarter since its first digital screen in January 2006, E-City Digital has planned an investment of Rs 100 crore for the proposed roll-out.
The digital division currently operates 101 digital screens. By 2011, it plans to bring in 1,000 digital screens under its fold.
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