BPL Mobile launches icon-based WAP site

MUMBAI: Mumbai's most recognised service provider, BPL Mobile along with Buongiorno on Monday launched its icon-based WAP site wap.mizone.bplmobile.com.
    
BPL Mobile and Buongiorno, a leading multinational in digital entertainment, have taken the lead to pioneer the XHTML technology, a press release issued said.
    
The look and feel of the BPL WAP site is icon-based instead of text-based. The complete content discovery process is a menu-based grid and thus the user finds both navigation and content discovery process extremely convenient, the release said.
    
The technology provided by Buongiorno recognises handset compatibility and then accordingly provides customized experience to every user, it said.
    
The WAP site has application adaptation by which if the handset supports a video-streaming player, the WAP site would show Mobile TV. It also has content adaptation and renders different content to different users based on the ability of the handset.
    
For instance, a Nokia N72 shall show different Java games and a Sony Ericsson K790i shall cater to a different content experience.
    
Commenting on the development from BPL's perspective, Sunzay Passari VP, VAS and Devices, said "presently, the WAP sites in India are not very user-friendly, using WML as the language, wherein the user is dependent on the content available for him in the list."