Dabur eyes Rs 100 cr business from north India

CHANDIGARH: Enthused with the growth of FMCG sector in the northern market, FMCG company Dabur India Ltd on Friday said it is targeting Rs 100 crore of revenue from this region.

"Last year, we did a business of Rs 80 crore from this region which comprises Punjab, Haryana, Jammu and Kashmir and Himachal Pradesh. This year we wish to clock the revenue of Rs 100 crore from this region only from our FMCG segment," Adarsh Sharma, GM (Sales-North), Dabur India Ltd said on Friday.

Dabur India Ltd, which re-launched its Odomos brand, is expecting 30 per cent growth from the sales of only Odomos range of mosquito repellants in the country.

Odomos brand alone has earned revenue of about Rs 30 crore for the company last year and it has about 96 per cent share in the total market of mosquito repellant segment.

The company expects the new format of the Odomos would be well accepted by the market of Punjab and Haryana.

"Punjab and Haryana are very important markets for Odomos and together account for 17 per cent of Odomos all India sales. We are confident that this format would be well received by the customers of this region," Harkawal Singh, Senior Product Manager, Home Care, Dabur India said.