Finland's Nokia on Wednesday announced opening its first satellite design studio here, signaling the growing importance the world's biggest mobile handset maker attaches to India.
BANGALORE: Finland's Nokia on Wednesday announced opening its first satellite design studio here, signaling the growing importance the world's biggest mobile handset maker attaches to India.
The studio, also the company's first anywhere in the world, will explore a range of design trends and themes, including detailed research into colour and material trends in India. It will also study use of mobiles for Internet in India and its implications for design, and examine innovative new features and uses for mobiles.
Run by a team of Nokia designers working with students at the Srishti School of Art, Design and Technology and established designers across India, it will also be a key destination for Nokia's global team to visit to share ideas and be inspired, company officials told a press conference.
The satellite studio will work on new design ideas for India and the global markets.
"For Nokia, design is not just about the look and feel of the handsets, but equally important is what it can do for people and how it fits into their lives," Hannu Nieminen, Head of Insight and Innovation, Nokia Design said.
"Designers must be exposed to how people live and work in different places around the world. Our new satellite studio will draw on the experiences of this dynamic market to develop new design ideas and identify trends," Nieminen said.
Nokia said, India is a dynamic and inspiring place for designers with its diverse mix of cultures, traditions and colour.
"I expect our work here to influence not only our thinking to develop new design trends and ideas for India, but also for many other markets around the world," Alastair Curtis, Nokia's Chief Designer, said.
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