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‘Cut costs like Chinese, Indians to survive’

Carlos Ghosn, head of the French-Japanese alliance Renault-Nissan, said automakers who want to survive should take a cue from cost-cutting in China and India.

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RIO DE JANERIO: Carlos Ghosn, head of the French-Japanese alliance Renault-Nissan, said automakers who want to survive should take a cue from cost-cutting in China and India.
 
"The world should build vehicles with the same frugal mentality of the Chinese and the Indians -- it's a matter of survival," Ghosn was quoted as saying in the Brazilian weekly magazine Veja.
 
The interview was published on Saturday, the eve of the centennial edition of the blockbuster US auto show in Detroit, Michigan, the 2007 North American International Auto Show.
 
The Brazilian-born Frenchman pointed to the Indian automaker Tata's plan for the world's cheapest car, a four-door with a retail price of $2,000.
 
China and India have unleashed a true "revolution" and Western automakers must adapt if they want to stay in business, he said.
 
"Five years ago, for example, there was neither the Chinese market, nor the Indian, nor the Russian.
 
"Now these are markets where vehicle sales are rising the fastest and where it is necessary to invest in innovation and distribution models," he said.
 
"It's the new challenge," he emphasized, recognizing the difficulty of certain automakers to change "rigid and implanted structures" in their mentalities.
 
Some firms will disappear, he said, warning that "there's no room for complacency."
 
The giant US automakers General Motors Corp and Ford Motor Co are battling financial crises and are trying to restructure.
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