Yahoo championed environmental protection on Wednesday with the launch of a website devoted to alternative-fuel vehicles.
SAN FRANCISCO: Yahoo championed environmental protection on Wednesday with the launch of a website devoted to alternative-fuel vehicles.
Yahoo Autos Green Center promised visitors what they described as comprehensive, unbiased, data about petroleum-shunning cars and trucks as well as the communities that have sprung up around them.
The website went live at
http://autos.yahoo.com/greenïcenter. Yahoo Autos also teamed up with the nonprofit Environment Defense organization to give vehicles "green ratings" ranging from one to 100 based on greenhouse gas emissions, polluting exhaust, and fuel economy.
"Our Green Center is at the confluence of two large, growing trends -- green going mainstream, and the explosion of social media on the Web," said Yahoo Autos general manager Jennifer Dulski.
The Green Center sought out industry information from the Internet and combined it with content contributed by users of the search engine and its online properties such as Yahoo Answers.
Green Center offerings included information about purchase incentive programs and stations for alternative fuels such as bio-diesel made from vegetable oil.
An online forum enables potential buyers to question green car owners.
A survey of 1,000 people on the Yahoo network in October concluded that one in every two people was interested in learning more about alternative fuel vehicles, according to Dulski.
The survey found that 78 percent of the respondents felt it was imperative to act immediately to protect the environment, and that 42 percent of them were considering buying alternative fuel vehicles in two years.
In an effort to demonstrate the viability of alternative-fuel vehicles, Yahoo and a California custom car group were going to try to set a grease-powered vehicle land speed record on November 12.
A six-cylinder twin-turbo car operating on bio-diesel will be piloted at top speed on El Mirage Dry Lake bed in Southern California in a bid for the record, Yahoo said.
Yahoo has converted its employee shuttle buses to bio-diesel.
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