Once rock stars would trash hotels to the despair of their owners. But now it is not so much a case of Heartbreak Hotel as one chain is launching its own label, The Times newspaper said on Monday.
LONDON: Once rock stars would trash hotels to the despair of their owners. But now it is not so much a case of Heartbreak Hotel as one chain is launching its own label, The Times newspaper said on Monday.
Malmaison is to create compilation albums and single artist CDs to reflect the Malmaison experience, the daily reported. And with record company profits on the slide as more music fans turn to downloads and cut-price CDs, recording artists are keen on such tie-ups to keep them in the lifestyle -- and presumably hotels -- to which they have become accustomed.
Roxy Music, St Germain, Royksopp and Cassandra Wilson are signed up to make music for Malmaison, The Times said.
The CDs will not only be available on the hotel playlist and at reception but they will also be sold through music store HMV, fashion outlets like Liberty's and on the Internet.
"We are looking to create an album of remixes of classic Roxy tracks specially for Malmaison," Steven Howard, Roxy Music's manager told the newspaper.
"There is a close fit between Avalon-era Roxy (1982) and the chain's cool image. It's great if guests can download the album directly from their rooms.
"It connects Roxy with an audience looking for something beyond the latest hit singles."
The tie-up follows similar deals between Starbucks and musicians Bob Dylan and Alanis Morissette.
Robbie Williams' manager Tim Clark has said artists nowadays had to embrace corporate branding.
"Record companies are suffering from squeezed margins," Clark said.
"The days when a righteous artist can refuse to sell out are gone. We are not going to make money from Apple downloads."
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}
)
){kind=small}
){kind=small}
)
)
)
)
)
){kind=small}
){kind=small}
){kind=small}
){kind=small}
){kind=small}