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Duke chooses IIM-A over China

The world’s largest corporate education institute has entered the South-East Asian market by an exclusive tie-up with the IIM (A).

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AHMEDABAD: The world’s largest corporate education institute, Duke CE, has finally entered the South-East Asian market by an exclusive tie-up with the Indian Institute of Management, Ahmedabad (IIM-A). It aims to provide customised, corporate education programmes in India and the Middle East.

A Memorandum of Understanding, on behalf of both the institutes, was signed here on Monday morning by IIM-A director Bakul Dholakia and Duke CE’s CEO Blair Sheppard.

IIM-A is Duke CE’s exclusive partner for the country. Dholakia  said Duke CE had wanted to enter the Asian market for a long time, and preferred India over China. “Corporate Education programmes are customised training programs for corporate employees. The programmes are generally for the senior to the middle-level management, lasting between a week to three months. Duke is the leading global player in the field, with a presence in 43 countries,” Dholakia said.

Housed largely on the IIM-A campus, the programme will commence by October 2006. Duke CE is held by the Duke University, North Carolina, USA. The Indian institution has also tied up with Duke University’s Fuqua School of Business to design open enrollment programmes for executive education for the global market. Shailendra Mehta, who currently teaches strategic management at Purdue University, will head the venture. Duke CE Managing Director William J Bigoness, who previously headed the joint venture in London, will be joining as the chief operating officer for India.

“The target market is mainly the Indian MNCs aspiring for a global presence. We have trained over 75,000 senior and middle-level management executives. We aim to train about 700 executives in India within a year,” Sheppard said.

“High-level managerial personnel are in short supply in India,” said Shailendra Mehta. “In the next five years, nearly 5,000 new CEOs will be required by the Indian corporate sector and at least five lakh people will be required in top-level positions. Executive education is a critical component to develop this talent,” he said.

Mehta claimed that Duke is growing at an annual rate of 40 per cent. It is pegged to go higher due to rising demand. Duke’s client list includes nearly seventy of the largest corporations in the world.

Goldman Sachs, IBM, Lehman Brothers, Infosys (USA), Merck, Microsoft, Price Waterhouse Coopers, Siemens, Shell and Wal-Mart are some of its clients.

Duke has offices throughout the United States and is a major presence in Europe, where it operates a successful joint venture with Enterprise LSE, housed at the London School of Economics.

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