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Indians play a part in BBC’s record audience

An increasing number of listeners in India has contributed to the BBC World Service audience reaching record levels, according to latest figures release by the premier British media corporation.

DNA Web Team

Updated : Nov 19, 2013, 11:17 PM IST

LONDON: An increasing number of listeners in India has contributed to the BBC World Service audience reaching record levels, according to latest figures release by the premier British media corporation.

The service has 163 million listeners a week, up from 149 million last year. Audience figures are significantly up in Nigeria, Indonesia, India, Kenya and Nepal. However they are down in Bangladesh and Pakistan. The BBC said that it had 17.6 million listeners in India — a rise of 1.2 million.

This continues the trend of increasing audiences in the country and follows a rise of 4.8 million last year. This is the second annual increase in the country and follows a dramatic drop in overall radio listening in India and a ban by Indian regulators on local FM stations carrying news from foreign broadcasters.

The 163 million smashes the previous BBC World Service record of 153 million listeners in 2001. Global audiences for its English-language broadcasts are up from 39 million to 42 million. The rise comes despite the axing of 10 foreign language radio services in October, the majority of them in Eastern Europe.

BBC World Service director Nigel Chapman said, “This record-breaking audience is an outstanding achievement against the background of fierce competition, fast-developing technology and rapidly changing audience demands.”

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