Music is their tool!

Do you kick, hit or ridicule a kid begging on the street? Then why do we behave differently with a pup on the streets? Well, we know enough has been said and written about taking care of strays but John has a different tale to tell. Students belonging to engineering, animation and medical students have come together for their talent of music to form a group called Touch Heart Music that has over time come out with videos that have touched many minds.Shantanu Naidu, a final year mechanic engineering student studying in Padmabhushan Vasantdada Patil Pratishthan’s College of Engineering said, “Our earlier videos have always focused on music. Our latest is about stray dogs. Music is the quickest way to the human heart.And the fastest growing media as of now, even more than the movie industry. However it’s human tendency to be bored or ignore the message when the media through which it is portrayed is too long or lengthy. That is why music is the best to give social messages.”
So far they have created three such projects on ‘Child Labour’, ‘Everyday Heroes’, ‘anti-rape/ women empowerment’ which successfully reached the masses via social networking sites.
anjali.shetty@dnaindia.net