A group of rural women from different self help groups around the country just proved that it’s no rocket science to teleconference with the best marketing gurus.
If you thought technology was the forte of the city folk, think again. A group of 3,024-odd rural women from different bachatgats or self help groups around the country just proved that it’s no rocket science to teleconference with the best marketing gurus, as they got together virtually from 41 centres in and around the remote areas of Maharashtra to hone their marketing skills.
July 25 was a new beginning of sorts for the women participants of self help groups who came under the Yashaswini Abhiyan from different centres of the Yashwantrao Chavan Maharashtra Open University (YCMOU) as they chatted virtually with professors of Symbiosis Institute of Business Management, Pune on better ways to market the products they make. Women from Gadichiroli and Ratnagiri took no time to get well-versed with satellite learning and actively participate and ask queries on how to use technology to better their marketing.
They also sought solutions to problems specific to their region, on personal issues in dealing with self help groups and its ventures, sought personal training in matters of finance and shared their experiences through the medium. The programme intended to bring technology to rural areas and empower rural women by giving them equal opportunity through exposure and knowledge.
Sangeeta Dokhe and Sangeeta Joshi from Symbiosis guided the women on different aspects of marketing their products like ensuring quality, better packaging and marketing of goods, raw material management, utility of goods, loan processes and repayments, etc.
This was a part of an activity of the Yashwantrao Chavan Pratishthan, Mumbai. The programme was inaugurated at the Annabhau Sathe Prashala, a divisional centre of the YCMOU, in Pune, in the presence of Supriya Sule, MP, who is also the convenor of Yashaswini Abhiyan, Pandit Palande, pro vice chancellor of YCMOU and Arun Mudbidri, director, Symbiosis.
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