Farhan Akhtar sings for Google's initiative for women

Google has launched a social campaign #ReachForTheSky along with Men Against Rape and Discrimination (MARD) on Tuesday. The initiative aims to encourage and help women to adopt the internet and excel in their lives.

Farhan Akhtar, founder of MARD, has also released a song, 'Chulein Aasmaan', composed by Salim Sulaiman and co-lyricist Shraddha Pandit.

Speaking about 'Google's Helping Women Get Online' initiative, Rajan Anandan, vice-president and managing director, Google India, said, "India is on its way to become the second largest Internet population in the world and yet Indian women's participation on the Internet is lower than most countries of the world.

"However, for the first time in India, women Internet users growth rate in urban India has exceeded men in the last one year. We need to build on this campaign with MARD and encourage more and more women to access the Internet and realise their dreams."

Google has also introduced a HWGO cart in a bid to have a mobile way of reaching out to women in villagers, so as to make accessible training sessions.

Farhan Akhtar said, "We're glad we got the opportunity to collaborate with Google because MARD is about sensitising and changing mindsets, which is not something that we can statistically show. Thus, such collaborations give us a means to achieve statistically visible targets."

"Our mission is to help bring 50 million women online. In the last nine months, we have undertaken a number of initiatives reaching over 1 million women across five states, covering 30 cities and 55 small towns," said Sandeep Menon, head of marketing, Google India.