Zee News turns bolder, brighter

Zee News, part of India’s largest news network, has turned bolder, brighter and livelier to reflect the reality of life.

The company has launched a 360 degree marketing campaign called ‘Ab Khabar Aapke Rangon Mein’ to promote the new look and reinforce the reasoning behind the change of look, feel, programming and packaging.

Alok Agrawal, CEO, Zee Media Corporation Ltd, said the marketing campaign has been conceptualised in a manner that it complements the revamping of Zee News. “It elaborates the thought and philosophy behind the revamp across the various mediums. Various marketing activities will make the revamp of the channel impactful and help in reaching out to its target group, especially the youth,” he said.

As a responsible news channel, company officials said Zee News will continue to empower viewers with news that matters. “The change in the look and feel is being bolstered with a fresh Fixed Program Chart (FPC), which has been designed keeping viewers in mind and focusing on what the viewer would like to see. With this new graphically soothing, clutter free and contemporary look, Zee News will be reporting truthfully and fearlessly,” the company said in a statement.

Rohit Kumar, head - marketing, Zee Media, said Zee News strives to be an initiative to sensitise and encourage people to take adequate steps to change perception and more so for the Generation Y. “The effort is to create new colours and fresh looks of bold, dynamic and modern India. Zee News is committed to carry on this campaign to reach out to its target audiences,” he said.   It will cover print, outdoor, TVC, digital platforms, including social and general online media.