After a massive setback to its operations in India after one of its affiliate drivers sexually assaulted a woman in Delhi, the company has been banned from plying in the national capital. This is its first major announcement on the growth strategy in the country.
US-based Uber Technologies Inc has decided to put its India strategy on par with China by announcing to spend $1 billion in the country over the next nine months.
India is Uber's second largest market after the US but the app-based cab hiring company is yet to surpass homegrown Ola Cabs to gain the top-spot. It said that it aims to ferry nearly 10 lakh customers a day by March 2016 in India.
Currently, Uber ferries nearly one-fifth of its target, or 2 lakh people, on a daily basis in India.
After a massive setback to its operations in India after one of its affiliate drivers sexually assaulted a woman in Delhi, the company has been banned from plying in the national capital. This is its first major announcement on the growth strategy in the country.
Following which, the Delhi government cracked down on app-based cab companies in the city and Ola to has been asked to cease operations.
Taxi-drivers in other parts of the country like Mumbai recently decided to remain off-roads in protest against these cab companies. They alleged that these cab companies are ruining their business.
Reports, however suggest that Mumbai's largest taxi-union is in talks with several app-makers to design its own native app to book the iconic black-and-yellow taxis in the city. The union expects to pass the resolution regarding the app, soon.
According to a report in the Financial Times, Amit Jain, president, Uber India said that the target is "incredibly ambitious" but would be achieved by launching the service beyond the 18 cities it currently operates in.
He was quoted in FT as saying, "“We are extremely bullish on the Indian market,” he said. “We are continuing to see robust 40 per cent [monthly] growth . . . and with more investment in product, hiring and payment solutions, we expect to grow at an even faster rate.”
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