SBI launches Youtube channel; Twitter handle next

Nation's largest lender State Bank of India today strengthened its social media presence with the launch of its channel on popular video sharing website Youtube and said it will also be launching its handle on the micro-blogging site Twitter soon.

"The YouTube channel is another platform that will enable us to connect with our customers. SBI will continue to spread its footprint on social media through the launch of platforms like Twitter, shortly," Chairperson Arundhati Bhattacharya said in a statement.

The YouTube channel, which follows a dedicated Facebook page launch in November, will initially have information about the bank's products and services and its legacy to begin with and will gradually include philanthropic initiatives, it said in a statement.

SBI, which controls around a fourth of the deposits in the system, is one of the oldest financial institutions in the country with an over 200 years of history. It has over 15,000 branches and over 43,000 ATMs.

The bank statement said the Youtube channel will help it connect with the young and technologically savvy customers.