Reliance Communications, India's fourth largest telecom carrier, has launched four new managed services and customised solutions offerings for its enterprise customers as it looks to grab a bigger pie of the $4 billion market.
These new solutions include Insta Call and Auto, which automates and manages in-bound customer interactions and out-bound information notifications for large corporates and Reliance Cloud Video Surveillance -- a one-stop-shop solution offering enterprises seamless surveillance for all their sites across the country.
Rcom's corporate clientele includes over 39,000 Indian and multinational corporations including small and medium enterprises and more than 830 global, regional and domestic carriers.
Deepak Khanna, chief executive officer, India Enterprise Services, RCom, said. "The new products and services are designed to cater to specific enterprise needs that we identified through regular interactions and studies."
RCom's enterprise business accounted for about 12% (about Rs 2,600 crore) of its revenue of Rs 22,321.3 crore in the fiscal ended on March 31. The company aims to increase its share of revenues from the enterprise business to 24% (about Rs 5,200 crore) this fiscal, with operating-profit growth of 28%.
RCom's enterprise division also aims to capture a sizeable market share and be the leader in the fast-growing enterprise data services market this fiscal, targeting a one-third share of all incremental market share from 5,000 top Indian enterprises and 6 million SMBs.
For this, the company will shortly be revise its service-level agreements, and increasing its distribution network to 185 towns, from the existing presence in 100 towns.
Khanna said, "We are confident of achieving our growth targets on the back of our go-to-market strategy, which focuses on three core strategies—seamless Internet access on our 3G and CDMA platforms; innovative cloud-base services such as surveillance and storage; and a customer-friendly pay-per-use model."
RCom recently undertook an organisational restructuring of its India Enterprise leadership team. Under the new structure, the team is headed by CEO Deepak Khanna, marketing head, Naveen Surapaneni, customer services head, Ashish Hastak, regional CEO for Maharashtra and Madhya Pradesh, Sanjay Bhutani, and regional CEO for Mumbai and Gujarat, Jyotesh Ghosh.