Currently the Percept group comprises Allied Media - the media planning, evaluation and buying unit along with the Digital Media services arm; and Percept Out-of-Home – the communications specialist providing innovative solutions in the outdoor and rural media arena.
Media and entertainment major Percept has restructured and integrated its media and outdoor businesses into a single entity 'Percept Media'. This follows the exit of veteran media professional Shripad Kulkarni as CEO of Percept Allied Media.
Currently the Percept group comprises Allied Media - the media planning, evaluation and buying unit along with the Digital Media services arm; and Percept Out-of-Home – the communications specialist providing innovative solutions in the outdoor and rural media arena. The revised structure will see the two media service arms integrate into a single vertical 'Percept Media' to offer 360-degree media solutions to stakeholders.
The leadership team of the newly created Percept Media vertical will have Ajay Upadhyay, COO, Percept Ltd, serving as chief mentor to guide the integration process of the media vertical; and Sanjay Shukla, COO, Percept One, who will directly supervise the integration and restructuring process as a part of the Percept One portfolio.
Meanwhile, P M Balakrishna has been elevated to CEO, Allied Media, and will also hold the position of executive vice-president, Percept Media. Rajneesh Bahl has been promoted to the post of executive vice-president, Percept Media, and will also continue to serve in the capacity of CEO, Percept Out-of-Home overseeing the entire OOH operations for the company. Milind Dewulkar will take charge as CFO of the newly created Percept Media vertical.
Kulkarni, who has spent the last nine of his 30-year work experience with Percept, will reportedly announce his next move later in the week.
In arrangement with MxMIndia.com
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