At an event attended by the crème de la crème of India's marketing services industry, Hindustan Lever was awarded the Client of the Year award.
Mullen Lowe Lintas Group has bagged the coveted Ageny of the Year award at the Effie Award held in Mumbai.
At an event attended by the crème de la crème of India's marketing services industry, Hindustan Lever was awarded the Client of the Year award. The Grand Effie for the integrated advertising campaign was bagged by the Mullen Lowe Lintas group for the Hector Beverages Brand Paper Boat.
This year, the Effie Awards India celebrated its 15th anniversary with a jury panel comprising 285 industry leaders from across Mumbai, Delhi and Bengaluru representing agency and clients. The winning campaigns represented the most successful national campaigns in marketing communications. Some of the key categories included were consumer products, consumer durable, Services, Healthcare, Small town and rural marketing etc.
"In an era where marketing budgets are under strain and scrutiny, it is extremely heartening that effectiveness has become the mantra of the marketing and advertising fraternity. The overwhelming response to the Effie 2015 is witness to this, with an all-time high participation of 57 agencies and 603 entries. The fact that the Effie award has become the most coveted trophy on the shelves of marketers and agency alike is the greatest joy for me." said Ajay Kakar, chairman, Effie India Awards 2015.
Elaborating further on the entries Vikram Sakhuja, 2015 Awards Co-Chairman, Effie India Awards 2015, said, "Effies this time too have it all, the power of insight, non-conventional marketing plans and ultimately a great brand success stories."
Raj Nayak, President of The Advertising Club, said, "The business environment is constantly changing and it is imperative that we align ourselves these changes to meet the expectations of our clients. I take this opportunity to appreciate and congratulate all the winners and my industry colleagues who are driving and leading this change."
In Association with MxMIndia.com
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