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Kawasaki eyes bigger chunk of superbikes

Wednesday, 25 December 2013 - 9:01am IST | Place: Mumbai | Agency: DNA

India Kawasaki Motors (IKM), the unit of Japanese motorcyle manufacturer Kawasaki, is eyeing a larger chunk of the Indian superbike market with demand for high-end bikes witnessing sustained growth.

The company has targeted a market share of 20-30% by 2015 in the high-end category (bikes above 1000 cc) and is looking to launch 2-3 models every year.

The company on Monday launched the Z1000 and Ninja 1000 models (pictured) to strengthen its presence in India’s high end motorcycle market with price tag of Rs 12.50 lakh (ex-showroom), which will be imported as completely built units (CBUs) from Japan.

The company in September this year announced opening of separate dealerships for its high-end bikes, while Bajaj Auto continues to market and distribute its Ninja 300R and the Ninja 650R.

“Prices of the two models are significantly lower than the ones we had launched in September this year. So we are hoping to get good volumes with the new launches,” said Nishikawa Shigeto, deputy managing director, IKM.

The company expects to sell 100 units of each on an annual basis, while it has shipped 20 units of the Ninja ZX 14R and Ninja ZX 10R launched in September.Talking about the dealer network expansion, the company said that it is looking to add 1-2 dealers in the coming calendar year.

“We might look little slower on the expansion part but we are not rushing. Our current focus is to train our staff on technical aspects and ensure availability of parts,” said Shigeto. India Kawasaki Motors currently has two exclusive showrooms at Pune and Delhi.

As per the estimates, the market for 1000cc and above bikes is around 500 units a year, which is growing at 30% year-on-year. The company is aiming for a market share of 20-30% by 2015 on the back of new launches and growing demand for super-bikes.

Kawasaki will launch one more bike coming January, which will be imported from its Thailand plant and plans to bring in 2-3 models every in the high-end and mid-end categories.


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