Is Flipkart dumping its app-only strategy and making it available on mobiles?

Online portal, Flipkart had few months ago announced that the company is going to go app-only where they will items available only on its app.

Various people ridiculed its move, but according to Technology Personalized the portal has dumped its app-only strategy and offered a light version of the website on mobile phones.

Does this mean that Flipkart is dumping its decision to go app-only?

According to Re/Code, Flipkart is working with Google in the interim to launch a new mobile website, built for Google’s mobile Chrome browser, that the companies say will meld the best of the apps and mobile Web experiences.

Also Read: Flipkart to go app-only; is it committing the same mistake as Myntra? 

Recently, Flipkart had its Big Billion Days sale which was a five-day sale where it was available for customers only through the Flipkart app.

This move by Flipkart came after Myntra went app-only in May. The company had said, "We are constantly experimenting with various aspects of our service to create the best shopping experience for our users on our app, and at Flipkart we have been following a mobile first approach."

Flipkart said that 75% of its sales were accounted from its mobile application.

After going app-only, Myntra saw a 10% dip in sales, but the online fashion portal argued that about 95% of its traffic and 70% of its sales come from the mobile platform.