Baselworld 2014

It’s nice to see how Co-Axial has been embraced by consumers worldwide. Today 15 years on, it has become one of the most important pillars of our brand. Omega’s success can be captured in three words: consistency, credibility and an efficient after- sales team. Consistency of design, technology and brand heritage gives us the credibility that consumers repose in us. People buy our watches, because our brand can be trusted. And what use is a watch if we cannot provide after-sales service to our clients?
Today’s consumer has evolved. Omega has been around since before man went to the moon. Some of the consumers wearing our watches were not yet born, and yet, they buy into the legacy of our brand. Why is that? It is because of our consistency and credibility. 
Omega is not just about a timepiece—it’s about creating legacies, the kind that reaches the moon; our work towards issues relating to the environment or the eye treatments that we help with in the health category. This too is something that consumers appreciate and respect, and that is an affirmation of our brand.
All our watches incorporate the values of Omega. This year too, the new Speedmaster Luna Dust sums up Omega nicely in a timepiece.