Blossoming forth with hope

Tuesday, 15 April 2014 - 7:00am IST | Place: Mumbai | Agency: dna

Gemfields and Nanhi Kali launch Project Blossoming to help support a noble cause

It was a landmark day in the history of Indian jewellery when ten of India's leading jewellers came together to support a noble cause. Gemfields announced the launch of Project Blossoming—a creative and philanthropic partnership with leading jewellers of India in support of Project Nanhi Kali and the cause of girl child education.

A one-of-a-kind collaboration
Chosen from across India, these talented jewellers have created one-of-a-kind pieces set with Gemfields' Zambian emeralds and Mozambican rubies and inspired by the idea of blossoming. The Project Blossoming collection will tour India, visiting each of the designers' boutiques, before returning to Mumbai on 6th June, 2014, where the collection will be auctioned by Christie's at an exclusive black-tie event. The proceeds raised from the sale will help to raise money to support a minimum of 2,000 girls.

Adding style to substance
Project Blossoming is delighted to have the support of Bollywood actress Chitrangda Singh, who was not only eager to be the global ambassador for the project, but hopes to use her power and influence to raise awareness both at home and abroad for a cause which is close to her heart. "As a public figure, I am very aware of my responsibility to young girls and through the sale of these extraordinary pieces of jewellery I hope that we can make a real difference to the lives of many."

Making a difference in India
As the founding partner of Project Blossoming, Gemfields is deeply committed to the long-term aims of Project Nanhi Kali and the education of the girl child. As a company we know that the benefits of quality education are invaluable and so over the years the Company has supported a number of sustainable educational projects in both Zambia and Mozambique. "India and coloured gemstones have a rich and powerful history and as such India has played an important part of Gemfields' success as a business," says Ian Harebottle, Gemfields' Chief Executive Officer. "We feel that it is only fair to give back to a country that has been so hospitable to us. With the funds raised through the sale of these colourful jewellery creations, we can have a huge impact on the lives of thousands of young girls all over India."

Project Blossoming Jewellers
Abaran Jewellers (Bengaluru)
Amrapali (Jaipur)
Anmol Jewellers (Mumbai)
Hazoorilal (New Delhi)
LalaJugal Kishore Jewellers (Lucknow)
Mirari (New Delhi)
Moksh (Mumbai)
Narayan Jewellers (Vadodara)
Tibarumals Jewellers (Hyderabad)
Talwarsons Jewellers (Chandigarh)

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