From October 2011, goods and products across the country will have a unique mark, which will help you choose the best. Products ranging from your mobile handsets to the spectacles you wear will have an ‘I’ (India) marked hologram to indicate that they are well-designed, innovative, safe, comfortable, and that they adhere to green technology.
This idea has been mooted by the India Design Council (IDC), set up under National Design Policy of 2007, by the Union ministry of commerce and industry. The mark gets its inspiration from Japan's ‘G’ mark, the Good Design Award given to the best products.
“Like the ‘G’ mark in Japan, the ‘I’ mark here will be a symbol of high quality,” Pradyumna Vyas, IDC member secretary, told DNA on Friday.
Vyas said a 15-member delegation representing IDC will visit Japan in August to study the ‘G’ mark products in detail.
“The entire exercise here will be on the lines of the ‘G’ mark, and we will adhere to the terms and conditions followed in Japan,” said Vyas, who is also the director of National Institute of Design (NID), Ahmedabad.
A logo for ‘I’ mark will be designed by IDC in early 2011.
Applications for products that could be eligible for the ‘I’ mark will be sought from July, 2011.“We have been neglecting design aspects of products. In fact, design of a product is its crux. It’s high time we realise the need to make our products internationally competitive,” said P Achutha Rao, centre head, Research and Development campus, NID, Bangalore.
“But like the Good Design Award, ‘I’ mark is not a beauty contest, nor is it an award that assesses the design’s outcome in economic terms. Rather, ‘I’ mark award will be a system to channel eminent powers of distinctive designs to build prosperous lives and encourage sound industrial development. It is a campaign to brighten and enrich society through design,” said Vyas.
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