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Hrithik Roshan's 'Kaabil' trailer breaks the internet!

'Kaabil' trailer becomes the most viewed Bollywood trailer since its release...

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Kaabil now takes the social media by storm as it is the most viewed Bollywood trailer on social media platforms with over 23 million views since its release last Tuesday. Great going Team Kaabil!

Everything about the promotional and digital strategy of Hrithik Roshan's next movie has been stellar. It commenced with a unique teaser promo that did not have any visuals, just Hrithik Roshan's arresting voice so as to give the viewer an idea of how moving sound can be.The key protagonists Hrithik and Yami Gautam play a blind couple in the movie and this is where the idea of releasing a teaser promo sans visuals stemmed from. The brainchild behind this was none other than the supernova, Hrithik Roshan.

This teaser promo was followed by a fascinating series of posters, one that carried only a silhouette of Hrithik and the last one that revealed his face. The 4-day activity of releasing the teaser promos was finally concluded with the real deal, the gripping trailer that was released via Hrithik's social media!

Following this, the team of Kaabil namely Hrithik Roshan, Yami Gautam, Rakesh Roshan, Sanjay Gupta and Rajesh Roshan interacted with their fans via a Facebook Live Chat which was also trending the entire day. Hrithik even gave deep insights about the movie and spoke about how challenging it was to perform the role of a blind man in Kaabil. He stated, “I think every role comes with its challenges and for both Yami and myself, the fact that we had to do so many different things in the film being blind was definitely a challenge. Not only walking and talking but also had to dance. Dance was the most difficult aspect in the film because and we rehearsed the dance moves for over 10 days and the actual shooting was done in 48 hours! Team Kaabil has surely been one of the best teams to work with so far and the energy on sets was always positive.“

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