'Brand image, performance key factors for women car buyers'

Product performance and brand image are the most important factors for women car buyers and not exterior paint colour, says a study conducted by Singapore-based PremonAsia.

According to the findings of 'The 2017 Women Automotive Buyer Study', which included responses of 3,945 women car owners across 28 cities in India, women owners ranked Honda, Volkswagen and Nissan as top brands.

Honda leads overall on product and cost of ownership, Volkswagen ranks highest on brand image while Nissan scores in terms of after-sales service.

The analysis focussed on the experience of 80 models in key areas of brand image, product performance, sales and delivery process, after-sales service and cost of ownership.

"Until now, there was no information available for understanding this target group (women buyers), which has been growing," PremonAsia Founder and CEO Rajeev Lochan told

(This article has not been edited by DNA's editorial team and is auto-generated from an agency feed.)