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Rise and fall of the safari suit

It was around 1970 that the safari suit made its foray in to the Indian fashion scene for men, says Ramesh Seth.

DNA Web Team

Updated : Nov 19, 2013, 11:17 PM IST

Slice of Life

Ramesh Seth. Cuffe Parade

It was around 1970 that the safari suit made its foray in to the Indian fashion scene for men (not that men had much of a fashion scene back then). It is a hybrid with both, the trousers and the shirt made of the same material. Hitherto, men wore what was amusingly called a Bush shirt or Hawaiian shirt.

The shirt in a safari suit was not tucked inside the trouser, but left outside and normally half sleeve. It was a slightly longer than your regular shirt.

Soon, it gained popularity with the elite. From business leaders to bureaucrats, the safari suit was seen as the appropriate attire for formal occasions. For a while, regular suits — then called full suits — were superseded by the safari suit.

Soon, the lower strata of the commercial world took a fancy to the safari suit. Thus began the journey of the safari.

Over the next decade, safaris reached the clerical staff. It became the common denominator of men's formal clothing. The 70s and 80s saw the reign of the safari. In fact, one would see both a clerk and his managing director wearing a safari.

But as the business climate in India improved steadily, top businessmen discarded the safari suit. Bureaucrats followed suit. Today, it would be considered archaic to be seen in a safari suit. Only small traders and clerical staff still wear what was once the symbol of prosperity.

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