Scott Schuman’s fashion and photo blog The Sartorialist has been counted by Time magazine as one amongst the top 100 design influencers today.
Scott Schuman tells Vidya Prabhu that he finds no connect between what was showcased on the WIFW runway and what the girls off it were wearing
MUMBAI: He wanders about the streets of a city, takes pictures of people who he finds are wearing something ‘interesting’, and posts them on his blog. Scott Schuman’s fashion and photo blog The Sartorialist has been counted by Time magazine as one amongst the top 100 design influencers today.
Passage through India
While the international fashion watcher, who has worked with many a design house (read sales for Valentino and as the director of men’s fashion for Bergdorf Goodman) and has shot for high-end fashion magazines, couldn’t come down to Mumbai, he was on his first visit to the country when he attended Delhi’s Wills India Fashion Week (WIFW) last week.
“Like in the case of every new country that I visit, even in India I saw a bit of both—the expected and the unexpected. I got to see the stark contrast that India is known for—between the poor and the rich. But what I found interesting was the individual sense of style that some women here possess. They are no different from the ones in NY or Milan,” he explains. A case in point is his run in with fashion entrepreneur Priya Kishore, the owner of the Mumbai designer store Bombay Electric. “Petite that she is, I found her to be cool. The next time I come to India, I’d love to visit Mumbai and shop at her store,” notes Scott, who saw quite a few shows at the WIFW but didn’t have the time or the inclination to shop in Delhi.
Defunct fashion?
“I found the scene here to be quite depressing and the atmosphere wasn’t one where I could shop my heart out,” he reasons, hinting at Delhi’s poverty.
Scott’s also not impressed with the fashion shows; instead, he thinks the city’s ‘cosmopolitan gals’ are much cooler. “There’s no connect between what’s being shown on the runway and what the girls off it are wearing. I don’t see a ‘cool girl’ here wear something that has been shown in the shows so far,” he elaborates. But he’s quick to add that he knows nothing about the Indian buyers and the Indian market. “The designers here seem to be so absorbed in making a big impact in the West that they are just overdoing it. A bit of toning down would really make a difference. But I’d still love to come back for the experience that India is,” ends Scott, the fashion czar, without being a designer, a model or even a trained photographer.
p_vidya@dnaindia.net
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