With a change in patients’ profile over the few years, most of the ayurveda hospital chains based in Kerala are devising plans and packages to woo IT professionals.
As techies click ayurveda, hospitals package it for them
THIRUVANANTHAPURAM: Age-old solutions to new-age maladies — that’s what ayurveda firms are trying to sell nowadays. With a change in patients’ profile over the few years, most of the ayurveda hospital chains based in Kerala are devising plans and packages to woo IT professionals. And it pays; techies are already queuing up at the clinics for a healthy weekend.
“We have a package for the IT professionals, who have predictable illness like cervical spondylitis, back pain, eye problems and gastro troubles like acidity. We are planning to tie up with a few companies in Technopark in Thiruvananthapuram and offer treatment to their employees,” KP Wilson, managing director of Thrissur-based Kandamkulathi Group, said.
The group, which plans a Rs3-crore ayurveda super specialty hospital in Thiruvananthapuram, has already entered into an agreement with Accentia Technologies to offer ayurvedic treatment as an incentive to its employees. Most of the firms have a steady client list that extends to the UK and the US. “We have a lot of software professionals coming here with complaints of stress and related illness. Even foreign professionals approach us through our website. They prefer ayurveda because only this system offers long-standing relief. Painkillers only give instant relief from spondylitis,” Dr Babu Raj of Kottakkal Arya Vaidya Sala said.
He, however, is sceptic of specific packages. “It is not easy to draw up a package for new-gen workforce. We have to take into consideration the body constitution, lifestyle pattern and type of work of each patient. More over, we have to adapt the ancient system to the new breed of diseases. We abide by the scriptures but change the herbal ingredients of the medicines sometimes,” he added.
Kerala Ayurveda Pharmacy Ltd is also offering special schemes to techies. “Our patient profile is changing. Whereas elders used to come for ayurveda treatment earlier, more and more youngsters opt for ayurveda now. Our centres in Bangalore and Chennai have a lot of software professionals seeking treatment on Saturdays and Sundays,” Dr Binoy D Das said.
“We have packages for them. Shirodhara for relieving stress, synchronised massage to ease minor pains and so on. But then not all treatment can be common to all,” he said. KAPL too has offered privilege treatment schemes for IT companies in Technopark. “If it works out, the employees just have to flash their ID card at our hospitals,” he added.
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