Finding taste-buddies just a click away!

NEW DELHI: Internet, which for years now has helped link people through e-mails, chat rooms and matrimonial services, will now enable those with similar tastes to come together and share their gourmet preference.
    
Future Today Inc, a new media company founded and run by an Indian origin, Columbia University graduate Alok Ranjan, has launched a new online video community, iFood.tv aimed at bringing together food lovers of the world to a single platform.
    
The formal launch of the community follows a four-month experiment with a Beta edition of iFood.tv, which incidentally received most of the traffic from the US, India, Canada and the UK.
    
The service would help people find friends with similar eating habits -- such as those who prefer 'gulab jamun' over 'chaats'.
    
"Food is a common thread which binds people across the globe. More individuals want to discuss their food habits or get cooking tips by leveraging the web as a medium," Future Today CEO Alok Ranjan said in a statement announcing the launch of the website.
    
With a mission to 'Serve food lovers simply' this website is a one-stop platform for food-related information, entertainment and social networking, the company said.
    
"Food is one of the most distinguishing aspects of the Indian culture and we have received extremely enthusiastic response from foodies in India," Ranjan said.
    
Going forward, iFood.tv will successfully address the need  for a single food television network and personal food community in India, he added.