Business
Liquor major Diageo Radico Distilleries on Saturday said it has appointed Bollywood actor Shahrukh Khan as brand ambassador for its premium product 'Masterstroke Deluxe whisky'.
Updated : Sep 14, 2017, 04:15 PM IST
NEW DELHI: Liquor major Diageo Radico Distilleries on Saturday said it has appointed Bollywood actor Shahrukh Khan as brand ambassador for its premium product 'Masterstroke Deluxe whisky'.
"Shahrukh Khan reflects the brand values of Masterstroke, a commitment to perfection, superior quality and new trends," company's Managing Director Abhishek Khaitan said in a statement.
The endorsement deal was finalised through Carving Dreams Entertainment Pvt Ltd, it added.