Cartoon Network Enterprise, the specialised merchandising unit of Cartoon Network, is set to launch Pogo-branded consumer products.
MUMBAI: Cartoon Network Enterprise (CNE), the specialised licensing and merchandising division of Cartoon Network, is all set to launch new Pogo-branded consumer products.
The new range of products has been christened as ‘Pogo Wheels’.
Priced between Rs 399 and Rs 1,129, Pogo Wheels will be available at 450 counters across 38 cities from October this year.
This eight-product range represents a sophisticated version that combines Formula 1 racing and the Beyblades concept. As the company forsees a strong competitive streak in Indian kids these days, it believes such toys will be a big rage.
Pogo Wheels will be manufactured and distributed by Cybershop Marketing Pvt Ltd. Cartoon Network plans to spend 5 per cent of the new products’ sales on marketing.
Jiggy George, director, Cartoon Network Enterprises, India and South Asia, said:
“Cartoon Network Enterprise is a global business unit with an objective to launch new businesses for Cartoon Network. This can be in the form of promotional licensing.”
“Now, the real objective of CNE, besides making money, is to allow kids to touch and feel the brands outside of TV. We set up this business five years ago and that time retail was not rocking,” he said.
George added: “We have been toying for a great while that how can Pogo be extended outside of TV. “
We have decided to start the range with toys and we will keep on adding new range of toys under this. We also plan to expand it to apparels, gifts and novelties, etc. However, the focus right now is on toys because in Rs 600 crore market of which 40% is only organised, with huge competition, organised toys market will definitely pick up.”
New range of toys can be bought at 450 counters across 38 cities
Toon logic
Pogo Wheels will be priced between Rs 399 and Rs 1,129
The products will be made and distributed by Cybershop Marketing Ltd
Cartoon Network plans to spend 5% of its sales on marketing
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