DiSHAA, a project aimed at preventing lifestyle diseases in children, adolescents and adults, was launched by Emcure Pharmaceuticals Ltd and National Diabetes, Obesity and Cholesterol Foundation.
DiSHAA, a project aimed at preventing lifestyle diseases in children, adolescents and adults, was launched by Emcure Pharmaceuticals Ltd and National Diabetes, Obesity and Cholesterol Foundation (N-DOC) in the city recently.
Veteran cricketer Dilip Vengsarkar was the chief guest at the inaugural function.
The project aims at increasing awareness about diabetes and obesity amongst children, adolescents and adults across 50 cities in India.
The company’s managing director, CEO and founder member, Satish Mehta, said, “Due to change in lifestyle and food habits, India has a large number of diabetic patients and the number is expected to increase further. We will be able to reach out to schoolchildren, parents and teachers of various cities through this project.”
The firm’s chief operating officer (COO) and executive director, AK Khanna, said the project will help in initiating changes in nutrition and lifestyle of people, and would lead to prevention of type 2 diabetes mellitus and obesity.
The project will be headed by N-DOC chairman Anoop Mishra who said more than 5,00,000 schoolchildren above the age of 10 will be informed of these diseases. The plan will cover around 500 schools that will receive awareness workshops for 18 months, between July 2011 and December 2012.
“Innovative and locally appropriate education strategies would be used to spread awareness about diabetes and obesity with the help of 50 diabetologists. In addition to schoolchildren, 2,00,000 adults and paramedical workers will also be educated about the diseases,” he said.
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