Spread the aroma everywhere

Does fragrance really affect our lives?
Fragrances have a positive impact on the mood of a person and fragrant homes generally have a cheerful ambience about them. In fact, different fragrances have different effects on its environment — lavender reed diffusers help to rejuvenate the mind after a long day’s work, orange blossom vaporisers refresh mind and vanilla-scented candles are known to be ideal for romantic dinners. Home fragrances do make an indoor environment pleasing and people in the room feel more comfortable and at home.
 
What are the different variations of home fragrances can one use?
There are many options for people to choose from in today’s market. Apart from incense sticks, there are reed diffusers, fragrance vaporisers, aroma candles, fragrant stones and potpourri.

A wide range of fragrances, styles and sizes to suit individual needs are offered for customers to add value to their home interiors. Reed diffusers are fashioned from tall, stiff grasses that are porous and excellent for diffusion. They work on the principle of capillary action. When reeds are partially immersed in a container of oil, fragrance travels up the reeds and gently permeates the room. Vaporisers work their magic when a few drops of essential oil are added to a bowl of water and heated from below by a tea light candle. As the water heats, the scent of the volatile oil gently spreads across the room.

Do you think India is opening up to the science of Aromachology or does it still have a long way to go?
The aspect of appealing to the sense of smell has gained in various sectors in our country. Fragrances, which have a positive effect of relaxing and calming the minds of customers, are extremely in fashion. In corporate environments, organisations want to keep their employees refreshed and in a calm atmosphere.

Even at homes, people want to create a comfortable and relaxing environment for the residents and guests. People can choose fragrances to give a different effect to each room in their house, starting from the entrance, the living room and bedroom to the kitchen and bathroom. Fragrance as the third aspect of aesthetics is here to stay and will only grow in future.

Do aroma candles really work on relieving stress?
Aroma candles are quite effective — their positive effect calms the mind and relaxes the body. Fragrances like lemon and lemongrass, lavender, patchouli, vanilla and ylang ylang are some of the most commonly sold variants.

Even something as simple as jasmine can help to energise the mind and even works on reducing depression. 

Are home fragrances okay for kids?
A good product will use purest forms of wax and proper essential oils to make it child-safe. At Ripple Fragrances, we conform to IFRA (International Fragrance Association) guidelines that ensure that we use safe and allergen-free essential oils and aromatic oils. The ingredients in our oils do not give out any harmful fumes.

How did Ripple Fragrances come about?
The parent company, NR Group, nurtured creative perfumery as their core competence for three generations. I had the opportunity of studying perfumery at the University of Plymouth in UK. During the time, I understood the need for fragrant products globally.

I also realised that the Indian consumer had a dearth of choice in home fragrances. This posed a significant opportunity given the changing needs and lifestyles of people. We therefore incorporated Ripple Fragrances, which will provide complete sensory experiences through novel products.