Now, ‘boob job’ gel that can increase your bust size by half a cup

A 100ml tube of cream dubbed the boob job in a bottle, claims to increase a woman's bust size by half a cup and could well be the end of push-up bras, padding and expensive silicone implants.

Manufacturers Rodial claimed that rubbing the gel on the chest every day for less than two months will firm up a woman's bust and increase it up to 2.5 centimetres while skin will be less wrinkled, reports the Daily Mail.

On sale in John Lewis, the £125 tube contains natural chemicals which supposedly increase the number of fat cells in the breast.

Scarlett Johansson, Victoria Beckham and Kelly Brook are some of the celebrities who are said to have used it.

Some experts, however, have rubbished the claims, and others have even labelled it potentially dangerous.

"The manufacturers are not giving us any information on tests which they have carried out. They are not telling us the exact ingredients in the product and how it increases the size of the breast," said Dalia Nield, a consultant plastic surgeon at the London Clinic.

"It may even harm the skin and the breasts, and we need a full analysis," she added.