'DNA' is India’s 6th largest English daily

DNA, your favourite morning fix and India’s fastest growing English newspaper, is now India’s sixth largest English daily, crossing yet another milestone as it approaches its sixth birthday.

According to the Indian Readership Survey for the first quarter of 2011, DNA, with an average issue readership (AIR) of 8.22 lakh, has moved up a rung from the seventh position it occupied in the IRS for the fourth quarter of 2010, overtaking The Economic Times.

In fact, DNA, which was born in the week in which the super flood of 2005 nearly drowned Mumbai, has moved up two rungs in the past year. It was India’s eighth largest English daily in the IRS for the first quarter of 2010.

The survey reiterates DNA’s status as India’s fastest growing English daily by some distance. Over the five years from the IRS in the second half of 2006 to the latest survey, the paper has clocked a growth in readership (AIR) of 85%, way ahead of the second-placed daily, which registered a growth of 31% in the same period.

In terms of total readership (TR) as well, DNA is far ahead of the pack, having achieved a growth of 64% over the same five-year period. The second-placed paper in this category grew 21% in the same period.

Even in its birthplace Mumbai, DNA grew the fastest over the quarter in question, adding more than 72,000 readers (AIR) at a healthy rate of 13%, when the average for the English newspaper category as a whole was 3%.

With DNA’s sixth edition due to be launched soon in Indore, the pace is only likely to pick up.