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Struggling Levi's exploits Arab Revolution to sell jeans

Published: Thursday, Jul 7, 2011, 16:33 IST
Agency: Reuters

Levi Strauss will attempt to tap into the revolutionary spirit of the ‘Arab Spring’ with a ‘Go Forth’ global marketing campaign aimed at attracting youthful customers back to a jeans brand that was once one of the most coveted in the world.

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