NDS to invest $150 m in Indian ops

Plans to open one more centre in the country

NEW DELHI: NDS, the UK-based global digital pay and interactive TV technology provider, will invest $150 million in the Indian market to ramp up its operations in India. The company plans to open up one more centre to tap the market.

The investment, which will be made over the next four years, will include its second potential centre in India.

Abraham Peled, chief executive, NDS, said that the there is a breakage in having a multiple centre. “We are considering one more centre definitely, and that will happen in the northern India as we already have a centre in Bangalore.”

The company has 40% market share in the country compared to 35% market share worldwide.

NDS has already invested $120 million in its Indian research and development centre and commercial and support offices. The company provides its services to Bharti Airtel, Digital Entertainment Network, Hathway and Tata Sky.

NDS said it expects prices for set-top boxes to come down over a period of time.
Peled said, “They are on the curve for 15-20% compound reduction in prices per year in areas such as hard disk, technology, bulk etc.”

The company has about 1,000 staff in the country.

vivek_s@dnaindia.net