Three Indian brands -- ICICI, Kingfisher and Taj -- have emerged as the most admired consumer brands across Asia-Pacific.
NEW DELHI: Three Indian brands -- ICICI, Kingfisher and Taj -- have emerged as the most admired consumer brands across Asia-Pacific alongside global majors like LG, Sony, Cadbury, HP and Nokia in their respective segments.
According to the 'Asia Pacific's Top 1,000 Brands' survey for 2008, released today by global research firm TNS, ICICI has been named as the top brand in both banks and credit cards segments, while Kingfisher and Taj have topped the rankings in airlines and hotels segments respectively.
Besides, three other Indian brands -- SBI, Jet and Oberoi -- have emerged as the second most admired brands in their respective segments -- banks, airlines and hotels respectively.
Among banks, airlines and hotels, Indian brands have grabbed both the top two positions.
In other segments, Sony has been named as top brand in television and camera segments, South Korean major LG in the air conditioners segment, Cadbury in chocolates, Hewlett-Packard in laptops and Nokia in mobile phones, TNS said.
In the credit cards segment, ICICI is followed by Visa at the second rank, while LG is followed by Samsung among air conditioners and Sony is followed by Canon in cameras.
Besides, Nokia, HP and Sony are followed by Sony Ericsson, Dell and Samsung at the second position in mobile phones, laptops and TV segments. Nestle has been named the second most favoured after Cadbury in chocolates segment.
Commenting on the findings, TNS India Executive Director Shobha Subramanian said, "The survey goes beyond mere market or sales share into the realm of consumer share of mind. Brands such as Sony, Nokia, ICICI and HP are in the forefront not just in India but across various markets in this region."
Around 3,600 people were interviewed for the survey across 10 countries, including Japan, Korea, Australia, China, Hong Kong and India, said in a release issued by TNS.
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