Footwear and apparel major Reebok is planning to open 55 additional stores of its exclusive lifestyle brand Reebok Classics in the country by end of the current fiscal year.
NEW DELHI: Footwear and apparel major Reebok is planning to open 55 additional stores of its exclusive lifestyle brand Reebok Classics in the country by end of the current fiscal year.
"We have already opened 20 Reebok Classics stores till now in key cities of NCR, Mumbai, Bangalore, Hyderabad, Chennai, Jaipur, Chandigarh and Pune, and plan to take the tally to 75 by end of 2008-09," Reebok India Managing Director Subhinder Singh Prem said.
He said the brand, which is present in the international market since many years, would carry 'edgy' and 'stylish' collections from the domain of Reebok International like the Scarlett Johannsons Hearts collection, DGK skate, NFL and the Evolution range.
"It would also consist of Indian origin collections like the Dance inspired collection being promoted by Bipasha Basu, Dhoni 7 collection designed with inputs from MS Dhoni himself and Fish Fry for Reebok designed by Manish Arora," Prem said.
The expansion plan is a follow up to the company's foray into the lifestyle segment, he added.
"Reebok has been there in the lifestyle space for quite some time now and we started off by foraying into lifestyle last year with niche initiatives like Fish Fry for Reebok by Manish Arora ... and launch of some very stylish collections like DJ shoes and Canvas collection," he said.
Prem, however, refrained from divulging company's investment plans for the brand in India.
"It is difficult to pin-point a figure for investment right now. We will focus on retail expansion and building the brand over the next few years with the objective of delighting the consumer and providing him easy access to the brand," he said.
While a few of the lifestyle collections will be available in both performance stores and Reebok Classics stores, the high-end lifestyle and fashion collections will be available exclusively in Reebok Classics stores.
The company is targeting "young people, 18 years of age onward with a strong inclination towards fashion, fitness and sports" for the brand.
"All over the world, sports and style are merging giving rise to a whole new trend... Reebok Classics stores present a unique, classy and trendy range to the consumer which is characteristic of energy through its designs, colours, motifs, fabric and inspirations," Prem added.
He refused to speculate upon the turnover likely to achieved by the Reebok Classics.
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