UB acquires distributions rights for Dalmore Single Malt

BANGALORE: Liquor major UB group has acquired the US distribution rights for the Dalmore Single Malt.
    
"The transaction is a win-win one for the UB Group and Beam Global Spirits and Wine," a UB said on Saturday.
    
With this the group now has worldwide rights for the brand Dalmore, it said.
    
Dalmore is a part of scotch maker Whyte and Mackay's portfolio but Jim Beam, part of Fortune Brands Inc, had controlled the distribution rights for the US market through a licensing deal.
    
UB Breweries (Holdings) Ltd's Chairman Vijay Mallya,0 who acquired Whyte and Mackay, earlier this year had initiated talks with Jim Beam to buyback the US distribution rights.
    
Dalmore Single Malt is rolling out its new luxury range globally and with this transaction, it would consolidate its position in the US, which is the world's largest single malt market. It is the largest market for the brand and with the control on distribution rights and access to liquid from Whyte
and Mackay, UB would be in position to to further invest in the market, it said.
    
The new luxury range of Dalmore would comprise four new variants -- The Dalmore 12 year old, The Dalmore Gran Rserva, The Dalmore 15 year old and the Dalmore 1263 King Alexandra.
    
The strength of Dalmore in USA would also be leveraged to accelerate its other core brands.