Largest ever line-up of broadcast sponsors for Neo Sports

BANGALORE: Neo Sports announced on Friday the largest ever line-up of broadcast sponsors in the history of sports telecast in India, commencing with the seven-match Future Cup ODI series between India and Australia starting Saturday.
    
The co-presenting broadcast sponsors of this series are Hero Honda, Future Group, Reliance Mobile and Pidilite. The associate broadcast sponsors are LG, Intel, Perfetti and S Kumars, a release said here Friday.
    
The Future Cup line-up has already been bettered with advertisers signing up for the Test and ODI series against Pakistan in November-December for which as many as 10 broadcast sponsors have already been signed with two more expected to come on board next month.
    
The line up consists of co-presenting sponsors Hero Honda, Future Group, Reliance Mobile and Pidilite; the associate sponsors are LG, S Kumar, HDFC Standard Life Insurance, Ultratech and INX Media.