Turner, Reliance in tie-up for mobile content

MUMBAI: Turner International India has tied-up with Reliance Communications to make available news channel CNN International as live stream 24-hours a day to compatible Reliance mobile phone users across India.

Through this strategic partnership, Reliance mobile users would be able to access CNN International's trademark live breaking news and programming initiatives on their phones or other handheld devices.

CNN is also reportedly the first international news channel to partner with Reliance.

In addition to online streaming of CNN, Hollywood Express episodes will also be streamed on the mobile. On the entertainment side, Reliance subscribers will soon be able to enjoy ring tones, wallpapers, animations.

When available, the partnership will also offer users access to Cartoon Network video clips on streaming enabled phones. The streaming will be online 24x7.

"Our partnership with Reliance Mobile reiterates our commitment to ensure our compelling content is available across multiple platforms," said Siddharth Jain, Vice-President of Distribution and Business Operations (India and South Asia), Turner International India.

Krishna Durbha, Head-VAS Business & Marketing, Reliance Communications, said "with this major initiative, our mobile phones will offer the best of international content as well."

"This is in line with Reliance's pursuit of making mobile TV a reality in India and making the phone an entertainment station in itself."