A new survey on splurging offers a contention that you will not find too difficult to buy: Indians are among the world’s most prolific shoppers.
MUMBAI: A new survey on splurging offers a contention that you will not find too difficult to buy: Indians are among the world’s most prolific shoppers.
In an Internet-based study involving 42 nations and 22,000 respondents, research agency ACNielsen found that the world’s most diligent shopaholics are Asians. The survey revealed that while one in four consumers shops “as a form of entertainment” once a month, one in four Asians views shopping as “something to do” once a week. Indeed, 32 per cent of Indians shop once a month and 22 per cent indulge in it once a week.
Seven of the top 10 nations in which people shop once a week simply to amuse themselves are Asian.
“With an increase in the numbers of malls and modern-format stores, shopping has almost become a national pastime in our country, especially in the cities,” said Sarang Panchal, executive director, customised research, ACNielsen South Asia. “Strong economic growth, along with booming young adult populations with unprecedented levels of disposable income, has made people more conscious of the latest trends and fashions.”
Russians, Japanese, Hungarians, and Swedes say they find shopping for clothes “therapeutic”, according to the online survey. A third of Chinese consumers and one-fifth of Indians also say shopping for clothes is their favourite indulgence. In the global top-ten ranking, Italy is the only European nation in which people consider couture acquisition a “favourite” thing to do.
As for grocery shopping, 71 per cent of Indian consumers described the process as a necessary chore, compared to 46 per cent who said so for buying clothes. “There is a huge opportunity for grocery retailers to exploit the situation and change the mindset,” Panchal said. “Grocery shopping should be converted into an appealing experience.”
Buy all means
- ACNielsen’s study involving 22,000 respondents shows that Asians are the world’s most unabashed shopaholics
- One in four consumers shops ‘as a form of entertainment’ once a month
- In Asia, one in four respondents thinks shopping is ‘something to do’ once a week
- Thirty-two per cent of Indians shop once a month while 22% splurge once a week
- Most Asians shop once a week just for amusement
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