Projects company as india's cultural ambassador to global viewers through brand film.
Taking its world view forward, Zee Entertainment Enterprises Limited (ZEEL) on Friday unveiled its corporate brand film, which looks to reinforce the thought with which the brand has grown over the years. Along with it, it also held Zee Leadership Series that got together professional world speakers to share their experience and give their insight into economies of the world.
The event first saw the film ‘Vasudhaiva Kutumbakam’ (the world is my family) unveiled at the Zee Leadership Series held at the Grand Hyatt, Santa Cruz. The film reflects the essence of ZEEL’s brand image, conveying that it has been a cultural ambassador of India to millions of viewers across the globe for over two decades now.
Chairman of ZEEL, Subhash Chandra said, “We are the first Asian company that has managed to make a dent in the mainstream American media. I can assure you that we will grow from strength to strength and it will be based on our thought and vision.”
After the launch, an audience of over 300 chief executive officers from the corporate world listened to two popular speakers — Fredrik Haren, author and speaker on business creativity, and Captain Richard Phillips, whose ordeal after being held hostage by Somalian pirates was captured in a Hollywood drama of the same name.
Haren emphasised the need for developing countries to continue developing instead of becoming developed and being complacent. “That is why I would never want India to become a developed country,” he said.
Phillips, on the other hand, was lauded for his heroics. He spoke on drills for being better prepared for adverse situations. Phillips also answered questions that dealt with his experience, and one on whether he felt like meeting the pirate who held him captive. “I never felt like meeting him because he only cared about getting money and nothing else,” said Phillips.
“We live under the impression that developed countries are more innovative when it is the developing countries that are more innovative. It is good to have this perspective, which is very different,” said Kishore Vora, finance director of Mead Johnson, a company dealing with nutritional products.
Sharad Sandhi, founder and CEO of Netmagic, said, “I was particularly impressed by the fact that complacency takes away innovative capacities and that we should never be developed. Because when we have a developing outlook, we are always thinking of changing.”
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