Dr Reddy's launches pain relief Nise D Spray

Drug major Dr Reddy's Laboratories has launched a pain relief spray under 'Nise D Spray' as part of its plans to bolster presence in Indian over-the-counter (OTC) market.

The spray will be available across the country in two sizes - pocket pack at Rs 99 and home pack for Rs 130 -- Dr Reddy's Laboratories said in a statement.

Dr Reddy's EVP and Head Branded Markets (India & Emerging countries) M V Ramana said: "Nise D Spray marks our entry into the new segment and further boosts our OTC portfolio." Nise D spray offers quick and targeted pain killing, the company said.

Dr Reddy's said that as per A C Nielsen Retail Measurement Study MAT August 2015, the market for pain relief products in India is approximately Rs 1,700 crore.

The stock of Dr Reddy's Laboratories was today trading at Rs 4,278 in the afternoon trade on BSE, up 0.20%.