The magazine is all set to enter the new media and will soon be available on cellphones.
For 64 years now, the illustrated magazine Chandamama (Chandoba in Marathi) has remained a popular read among children and adults alike. After keeping people duly entertained with its traditional stories, the magazine is now keeping up with the times. The magazine is all set to enter the new media and will soon be available on cellphones.
These days, mobile phones are a favourite gadget among youngsters along with adults. The trend to read online and on cellphones is quite popular with the young generation. Considering this, Chandamama too has taken a leap and has gone digital. It’s available online and is now set to hit the cellphones as well.
Sending a SMS request will give children access to the contents of Chandamama at a nominal price, which will be deducted from their prepaid account or be added to the bill of a post-paid cellphone. The magazine’s already strong base of NRI readers can also access this facility once operational.
Chandamama has been acquired by Geodesic Limited, a Mumbai-based publicly traded company with establishments in the USA, UK, Sweden, and Hong Kong. Executive director of Geodesic, Prashant Mulekar said that the new media section has been established to take the magazine to its younger readers.
Currently it is published in 13 languages.
Chandamama.com was launched in 2007 with its websites in Telugu, Tamil, and Hindi. “We have to consider the fact that our readers have now changed. We know how to package the content in accordance to the modern taste and give what we ought to but the core will remain the same,” said Mulekar.
The company has collaborated with cellphone companies. By July, children will be able to access Chandamama on cellphones.
Established in 1947, Chandamama is the brain-child of visionaries B Nagi Reddy and Chakrapani.
The magazine was launched with an aim to entertain and educate young minds about the rich traditions of India. Chandamama’s engrossing stories, amazing facts, and thought-provoking features are equally popular with the young and old.
Mention Chandamama, and one will instantly recall popular features such as Vikram/Vetala, Panchatantra, picturesque depiction of mythological tales like Ramayana and Mahabharata. Then what about modernisation of the content? Mulekar rules out its necessity saying that the identity of Chandamama lies in what it has been offering to its readers.
However, the new age content will surely try to balance the traditional and modern thoughts with a wonderful blending of old and contemporary literature. “We give children what we ought to and yet we have straddled the traditional and contemporary keeping up with the changing times. Parents and grandparents trust us for this,” he stated.
Its content today includes comic, games, jokes, quiz, contests, folk tales and various other such themes. Chandamama will also come up with ‘text to speech’ version with which one will be able to listen to stories rather than read it. The monthly magazine has more than four lakh subscribers besides online and other readers.
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