'Avengers: Age Of Ultron' opens at Rs 10.85 crore at box office

Avengers has been a franchise that everyone across the globe keeps a track of. The second installment of the comic adaptation franchise just released yesterday and the whole world has gone gaga over it. People have been thronging theatres across India to watch this superhero flick. Even being a non holiday weekend, the first day collections have been fantastic.

The superhero movie from Marvel studios has a huge fan following worldwide. Avengers: Age of Ultron, is a sequel to the 2012 released Avengers. The movie has got the second highest opening in India this year after  Fast and Furious 7. In spite of releasing in comparatively fewer theatres all the branding, promotions and brand tie-us have clearly worked in favour of the movie.