The Ganeshotsav celebrations are under way and we at dna are going green. It's our annual dna eco-Ganesha celebrations presented by Tata Housing.
We encourage our readers to send in their eco-friendly ideas, either as individuals or as societies. Last year, we had 600 entries and this year we expect a lot more.
Like last year, this year too, the theme will be based on "Panch Mahabhooth" — the five great elements of nature. Lord Ganesha is also known as Lord of Nature and its preserver. Therefore, through this initiative, dna wants to signify the importance of respecting the five great elements of nature. Through this theme, dna will emphasise on the need to care for the five great elements that are air (vayu), water (jal), fire (agni), sky (aakash), and earth (bhoomi).
One of last year's finalists, BB Nikan, the president of Konkan Rail Vihar in Nerul, said that the society's celebrations have been eco-friendly for the past two years. "dna's initiative encouraged us to go green. Last year, we were one of the prize winners and this year, we want to repeat our feat. Our Lord Ganesh idol is made from paper mache and we've placed our idol on a steam engine," said Nikan.
Kiran Kopikar of Satsang Housing Society at Mira Road is equally excited at the prospect of participating in the eco-friendly celebrations. "This year, we have made a galaxy-themed Ganesha," he told dna.
For details, interested individuals as well as housing society members can register on ecoganesha.money-on-mobile.com with their entries.
Five malls in the city — Fun Republic (Andheri West), Oberoi Mall (Goregaon East), R-City Mall (Ghatkopar West), Viviana Mall (Thane West) and Raghuleela Mega Mall (Kandivli West) — have had various programmes, including several workshops during the festivities.
Rima Pradhan of Viviana Mall said that associating with dna for the eco-Ganesha celebrations has been a matter of pride. "Viviana Mall is very proud to have associated with dna's eco-friendly Ganesha for the second time in a row. We believed in the eco-friendly initiative of dna and the clay Ganesh idols. The response of the consumers to
all the workshops and the devotional activities have been extremely interactive and we hope to continue this association with dna for this initiative," she said.
Himanshu Jain, MD, Indian Subcontinent, Sealed Air, who is participating in the festivities, said that participating in the dna eco-Ganesha celebrations will enable the company advocate hygiene and cleanliness standards to dna's readers. "We are driven by the vision 'to create a better way for life' and are committed to environmental stewardship," he said.
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