Among the world's largest content companies, ZEE is currently present in over 173 countries and reaches more than 1.3 billion viewers globally.
ZEE Entertainment Enterprise Ltd (ZEEL), the leading worldwide media and entertainment conglomerate, unveiled its new brand identity to commemorate 25 years. Also unveiled was the new brand ideology 'Extraordinary Together' with a vision to provide a unified brand experience and delight consumers. This will be achieved by creating extraordinary entertainment that inspire to transcend the ordinary.
Punit Goenka, managing director and chief executive officer, ZEEL, said, "Our chairman, Dr Subhash Chandra's vision and pioneering efforts caused a revolution in the country 25 years ago. Over time, ZEE has evolved from a television broadcaster into a media and entertainment conglomerate with businesses spanning across the spectrum, from broadcasting to music, movies, digital, live entertainment and theatre, providing an extraordinary range of entertainment to audiences around the world.
"Our new brand ideology – 'Extraordinary Together' is rooted in the philosophy that from collaboration comes strength to deliver the extraordinary. In a global company like ours with interests across diverse verticals and businesses, we believe that our ability to win lies in us being able to effectively come together and harness this strength to be extraordinary in the market."
Among the world's largest content companies, ZEE is currently present in over 173 countries and reaches more than 1.3 billion viewers globally. With its eyes firmly set on 3 billion viewers in the next six years, the company has worked aggressively on widening its content profile to cater to a wide variety of tastes, preferences, cultural and age demographics.
Elaborating on the company's growth plans, Amit Goenka, chief executive officer – International Broadcast Business, ZEEL, said, "With the vision of becoming the world's leading global content company from the emerging markets, content is our core focus area and our primary objective is to create extraordinary content for all types of audience across different screens and platforms. Digital is a key focus area and we are soon to launch our revolutionary digital platform, Z5 in the next few weeks."
Designed by the global visionary designer Martin Lambie-Nairn, creative director, ML-N, ZEE's new brand identity represents the company's mission of celebrating the world and unifying it with entertainment. The circular form of the new brand logo symbolises continuity and inclusiveness while the special colour - ZEE's Amethyst represents creativity and transformation. The visual property, Exuberance – a colourful explosion of creative energy makes ZEE the fountainhead unleashing extraordinary potential.
Embarking on a collaborative journey, ZEE aims to provide extraordinary entertainment content across genres, languages, and geographies thereby delighting consumers across screens, platforms and devices.
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