Bangalore firm packages mythological stories in print, with animation effects.
The June issue of the international magazine Playboy hit the headlines as the first three dimensional (3D) magazine in the world. However, eight months ago, the city-based Adimaya Animation Private Limited had started a similar project to target the children’s book market with 3D, and help improve their reading habits.
“The television has lured children away from the good habit of reading. There is a need to bring them back to reading books for their holistic growth,” says BY Rajashekar, co-founder and director of Adimaya.
Adimaya was created in 2004 by a team of experts with a common vision and passion to create something unique in the world of animation. “We knew we had the power to ignite interest among people by creating an unforgettable experience using animation and special effects,” says Rajashekar.
The team has kickstarted the project with stories on Indian mythology. “Adimaya itself is deep rooted in Indian mythology and means that the universe is one large illusion.
The first 3D book named Money in the Fruity Island is in English and was released last month. It is an effort of a team of 16 and is on par with Hollywood standards. We struck upon the idea nearly eight months ago with an aim to attract children to reading books,” says Rajashekar.
A 3D spectacle will be given with each book, which will act as a natural incentive to children. “It is like a still animation movie, where reading is made fun. We released it last month and the response has been overwhelming, with demand exceeding the supply. Besides, we also plan to release five more titles in the next five months, of which two are all set to go to print,” says Rajashekar.
The book is currently being sold directly by the company itself for a discounted price of Rs400, as against the MRP of Rs499.
Rajashekar adds that five stories from the popular mythological tales, Panchatantra, have been chosen as they are not only familiar to children but also contain morals of life. “Not just children, even adults have enjoyed our presentation of the stories,” he says.
He adds that the company plans to suggest that schools start teaching 3D and animation as a subject. “The book is a forerunner to this idea of ours,” says Rajashekar.
Rajashekar hopes that the creation of such products will help develop imagination in young minds in the long run. “We are also progressing towards producing 3D movies and serials for children and adults on various topics like global warming and anti-terrorism,” he says.
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